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Retail Marketing

Omnichannel Retail Marketing Solutions built to Drive Sales, Conversion & Loyalty.

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About Us

Shopper Marketing Media is a team of marketing technology and retail media experts that provide innovative retail marketing solutions tailored to the modern retail landscape.

We leverage data-driven insights to develop end-to-end campaigns that build awareness, drive customers in-store and convert at the shelf.

Our goal is to help our brand partners boost visibility, revenue, and customer loyalty.

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Aligned

Objectives

Awareness

Omnichannel Media Solutions to Drive Customers In Store.

Visability

Boost Product Visibility on the Shelf for Optimal Consideration Opportunity.

Conversion

Retail Activations Designed to Improve Customer Experience and Drive Sales.

Data Insights

Improve Campaign Performance and Effectiveness.

Own the Retail Purchase Journey across all consumer touch points from Discovery to Loyalty

The retail journey has evolved significantly in recent years.

The rise of eComm, mobile apps, online marketplaces and retail media walled gardens have posed significant challenges for marketers reaching their consumers effectively.

As a result; brands must evolve their marketing strategy to keep pace with the evolving retail environment.

Shopper Marketing Media couples advanced shopper data segments including loyalty & spend history, and pairs that with our proprietary real-time shopper mobile location data.

Data is the foundation of our omnichannel strategy, and is the single most contributing factor to ensuring optimal campaign performance and growth for our brand partners.

Young asian couple enjoy walking shopping at outlet mall.

Consumer insights

Retail

Audiences

Drawn from anonymised mobile location segments, we offer highly accurate retail segments that make purchases within specific retail categories that drive campaign performance.